Telling Your Origin Story

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Those of you who have worked with me know that I make everyone close their eyes, breathe and go inside and see their story in detail. I do this because when you see and re-experience the sensory details of a story you are then able to tell it easily, naturally and powerfully every time without effort. You don’t have to work to memorize or even  remember it. You mostly just have to tell what you see.

And just as it is easy for you to remember a story, so is it easy for your audience to remember it as well. They will feel the feelings and emotional connection and the story will stay with them long after all else!

My business coach Shanda Sumpter has been drilling into all her clients the power and necessity of using your story to connect with your ideal clients. She recently sent me this article to show how much this is in the forefront of the business world. I am including the link here for you to read a bigger vision of the power of story.

http://www.inc.com/magazine/201402/adam-bluestein/sara-blakely-how-i-got-started.html

Devorah Spilman have been thinking about what makes a story a story? I am in San Diego for a business training conference. At dinner one of the women said that when she tells a story it just comes out as a dry series of events. I asked if she wanted to know what makes it into a story. Do you know? What shifts a chronology of events into a story? Before I tell you, think about a story you remember well. What about it do you remember?  So one of the answers is sensory details. Placing the events in a moment in time and space.

If you are interested in finding and telling your, or your company’s “origin” story as described in this article, contact me now.

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